Is AI quietly saturating SaaS… or am I overthinking this?
by•
Lately it feels like every week there’s a new “AI-powered” SaaS launching.
Same landing page formula.
Same promises.
Same “10x productivity” pitch.
And what’s interesting is — the number of products keeps increasing… but I’m not sure demand is increasing at the same rate. It feels like we’re repackaging the same value just slightly different positioning.
New UI.
Different niche angle.
“Built for X”.
But underneath — same core solution.
I’m building too, so this isn’t criticism. I’m genuinely trying to understand the market. Is AI expanding the market size?
Or are we just slicing the same pie thinner and thinner? Curious how other SaaS founders are thinking about this.
57 views
Replies
I've been thinking about this a lot. FOr me, it feels like we're all chasing the "AI halo" effect, same solutions, new angles. I try to focus on solving a real pain I know people have. That seems to matter more than being the next "10x productivity" tool.
You’re not overthinking it. @miraz_yeasin
It definitely feels like the barrier to launch dropped, so supply exploded. Same core LLM, different wrapper, slightly different niche.
I think the pie is expanding — but not as fast as the number of tools launching. So yeah, a lot of people are slicing the same problem thinner instead of going deeper.
What’s interesting is that distribution and trust seem to matter more than features now. The tech is easier. Getting users to care is harder.
Feels less like a tech race and more like a positioning and retention race.
@alpertayfurr Saas apps are increasing day by day, but users aren't.
It is just there are so many non technical people with great ideas that they believe it and all of a sudden they got a chance to turn their idea into a working product/prototype. It's one of the reasons why companies like Lovable are now the fastest growing companies in the world.
Additionally to this, thousands of developers are being laid off. AI tools let us create something fast to see if it attracts an interest from people and become a working/profitable side projects.
I am one of those developers who wanted to build my own side project but because I realize how much works needs to be put into it and how it will take me to build that alone, I never started. But now, with these AI tools, I have build 90% of the MPV that I wanted to have in just 2 weeks. UI is great! Backend is on AWS. and thousands of Unit cases and integration testing to help me test all of this and keep it working. If not because of AI I would have spend more than 100K to build something like this and several months working with a team.
Its time to build the side project you always wanted 🙂
TinyCommand
I think both things are true.
In many categories, we are slicing the same pie thinner. AI lowered the barrier to building, so supply has exploded. That makes maintaining your share of the pie harder than ever. Standing still now often means losing ground.
Because of that, I see more SaaS founders obsessing over marketing and distribution rather than just features. When building becomes easier, distribution becomes the real moat. AI may expand some markets, but in crowded categories, the differentiator is no longer capability. It is reach, positioning, and access to customers.