WhatMarketersDo Podcast: How to create user-friendly content formats - How to adopt a user-friendly approach to content formats?

[Introduction] When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself. How will it be presented (visually and structurally)? How will it look (stylistically)? How will it be promoted? How long should it be? Even if you’ve written an article that’s rad to the power of sick, all the factors listed above can detract from or enhance performance. This is podcast explains how to adopt a user-friendly approach when making decisions about content gating, sponsored content, imagery and length.