Filip Kozera

AMA - how to craft a launch strategy that will break Product Hunt

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Hi everyone! We're hosting the AMA LIVE on X (Twitter) and will be answering questions posted on the Forum during the Live.

Join the Live X session here: https://x.com/producthunt/status/1891903521500328357?s=46

A while back we launched @Wordware and broke Product Hunt during our launch.




We're here to share bits of wisdom from our launch strategy, answer launch questions you may have, and even help point you in the right direction for the launch day!

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Nirvaya L

@filip_kozera Congratulations on your successful launch!

Filip, for all of us newbies prepping for our first Product Hunt launch and feeling a bit overwhelmed – what's one reassuring thing you learned from your Wordware launch that you'd tell your past self (or us!) to help us chill out a bit? 😉

Steven Smith

@filip_kozera @nirvayaa Launching can feel overwhelming, but remember—it's all about learning. Even with alpha mods, perfection isn’t required. Focus on feedback, iterate fast, and enjoy the journey. Momentum matters more than flawlessness!

Ryan Chin
Where were you with your product when you listed it on product hunt? Were customers already using it? Did you just launch it? Had you done any promotion before PH? What were your prerequisites before listing on PH? How did you know when you were ready?
Chris Messina

How much of an unfair advantage is there to getting support from the YC network?

Rohan Chaubey

Did it go viral primarily on Twitter? What other top channels drove the most traffic?

Olga Aleksiutovich

Congratulations on your achievements! A great job has been done! I am here with a simple question of efficiency to be named the Product of the Day. How many visitors did you get from PH? How many users have registered on your site after launch? Time spent vs. results, is Product of the Day worth it? I am happy to receive any additional information about your launch. Thank you in advance!