Sony Xperia
The camera for professional imaging in a smartphone
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Xperia Ear - A virtual assistant in your ear, by Sony

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Why didn't they call it Xp-ear-ia :D
The virtual assistant in the ear makes sense and is coming. That said, I seriously doubt Sony will be the one bringing it to us. Especially with a product called "Xperia Ear".
Her.
Not the greatest name, and also the video does nothing to create excitement for what could be a really exciting product.
Hunter
it's a surprisingly bad video, especially compared to Apple's AirPods video.
Hunter
Funny that I haven't heard of this yet. Apparently they're arriving in November, yet were previewed in February of this year?
Something you would usually expect from Apple. Give them 5 more years, they are probably working on it since 1990 :))