Checkit
Keep the feast clean this Thanksgiving.
610 followers
Keep the feast clean this Thanksgiving.
610 followers
This Thanksgiving, make every grocery trip a healthy one. Checkit lets you scan any shelf, fridge, or product to instantly see how items score on health, sustainability, and ethics (no barcode needed). Whether your cousin has allergies or you’re choosing cleaner ingredients, Checkit helps you know what’s really inside your stuff(ing).
Checkit is rapidly evolving — but what’s the long-term vision? How do you see the platform scaling community trust and verification as the ecosystem grows?
How exactly does Checkit identify products without a barcode? Is it using some kind of image recognition trained on packaging, or is there another clever trick behind the “just point and know” magic?
They launched around Thanksgiving — smart move, because many people will be shopping for food and might appreciate an app that helps evaluate what they’re buying for the holiday feast.
extremely tidy use case. An actual friction is resolved by real-time clarity at the shelf. Congratulations on your shipment!
Super impressive work — this feels like the future of grocery shopping. I love that Checkit goes beyond basic nutrition labels and actually surfaces health, sustainability, and ethics in a way that’s easy to understand, not overwhelming. The “no barcode needed” scanning plus the AR-style overlay is a huge UX win for real-world use, especially when you’re comparing multiple products on a shelf.
The focus on explaining why something is flagged (additives, sugars, packaging impact, brand practices, etc.) instead of just giving a vague score is a big trust builder. And the idea of earning rewards for scanning while making cleaner choices is a smart way to build a habit loop.
Excited to see where you take this next (especially recommendations and multi-product comparisons) — this is exactly the kind of tool that can quietly but meaningfully upgrade everyday decisions. Congrats to the whole team on the launch!
This is awesome. Grocery aisles are overwhelming, and having health + sustainability + ethics in one glance is exactly what shoppers need right now.
The timing of this launch is very suitable, would check it out in the nearby stores, i hope it works in all the local stores too.