Launching today
Denovo
Build and run your business while you sleep.
875 followers
Build and run your business while you sleep.
875 followers
Got a business idea? Let's Denovo it! Denovo turns any idea into a fully operational startup that runs autonomously. Give your idea and go to bed. Denovo evaluates your idea, builds your pitch deck, business plan, promotional videos, and your full-stack web application, and it runs your startup engineering, business development, and social media while you sleep.
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Love the ambition here!! The idea of going from business idea to full-stack product overnight is wild. As someone who has worn every hat at a startup (literally, including making coffee), the pitch deck and business plan generation alone would have saved me weeks. Genuine question: how does Denovo handle the messy, non-obvious stuff that makes a business actually work, like figuring out your ideal customer or nailing your positioning?
Denovo
@ceciliatranย awesome feedback - help 'em spread the word on LinkedIn, repost this!
Hello @Denovo team! Congrats to launch and i will try it today! <3
Can i ask, what was the biggest challenge in your Launch?
Thank you and wish you best!
Solo dev newbie - Vojtฤch :)
Denovo
@hustlervย Thank you so much Vojtฤch! Welcome aboard ๐งก
Great question โ honestly, the biggest challenge was building trust that an AI can actually run your business, not just generate a doc.
Everyone's seen AI tools that spit out a business plan or a logo. But Denovo goes way beyond that โ it autonomously runs your go-to-market, sends outreach, posts content, tracks leads, and iterates. Convincing people that this isn't "just another AI generator" but an actual autonomous co-founder was the hardest part.
We had to let the product speak for itself. When early users saw their first leads come in while they were sleeping โ that's when it clicked.
The "zero-employees" positioning came from that exact moment.
The second challenge? Scope. We're not building one tool โ we're building an entire startup operating system (business plan + branding + pitch deck + MVP + GTM + lead gen + social media). Keeping all of that coherent and high-quality simultaneously was a serious engineering puzzle ๐
As a solo dev yourself, my advice: ship the smallest version that delivers the "magic moment." For us, that moment was a founder typing an idea and seeing a full startup materialize in minutes. Everything else came after.
Can't wait to hear what you build! Drop me a message if you need any help ๐
really impressive. what's next? what's in your roadmap? ?makers
Denovo
@fmerianย A few weeks ago, we announced a partnership with Yale University and the United Nations to help founders across 6 countries build and run a startup.
Our roadmap focuses on integrating tools founders need into Denovo so that the platform can become the "Great equalizer", helping anyone with an idea build a business.
Link to press release: https://www.globenewswire.com/news-release/2026/03/18/3258568/0/en/Denovo-Unveils-AI-Launchpad-to-Democratize-Entrepreneurship.html
Denovo
@hustlervย How are you planning to use Denovo?
Denovo
@hustlervย Vojtฤch, this message genuinely made our day. ๐งก
First โ don't you dare call that launch a catastrophe. You built a real product, by yourself, that solves a real problem for real businesses. Most people never get that far. You're already ahead of 99% of people who "have an idea."
Here's what I know after launching Denovo: a bad launch โ a bad product. Product Hunt is one day. Your product is forever. Some of the biggest tools today flopped on their first launch and came back stronger. You have domain expertise (years of SEO + e-commerce), a clear audience (small businesses struggling with SEO after failed paid ads), and a working product. That's a foundation most funded startups would kill for.
A few real suggestions:
Relaunch is absolutely an option. Product Hunt allows updated launches. But this time, spend 2-3 weeks building in public first โ share your SEO wins, post tips, engage in communities. The launch is the crescendo, not the opening act.
Your story IS your marketing. "SEO specialist who watched small businesses waste money on ads, so he built a tool to fix it" โ that's incredibly compelling. Lead with that everywhere.
Try running your SEO toolkit through Denovo. Seriously โ plug the idea in, let it generate a GTM plan, a pitch deck, a brand refresh. You might discover positioning angles and acquisition channels you haven't considered. That's what the platform is built for.
And those notebook ideas? Bring them all. That's exactly the reason Denovo was built for โ someone with great ideas, real-world expertise, but not enough hours or budget to turn them all into reality.
You're not a newbie, Vojtฤch. You're a solo founder who ships. That's rare and valuable. Keep going. ๐๐
The "business as a product" framing is interesting. I've been thinking about this a lot since building my own SaaS. The hardest part isn't the code or the idea, it's all the boring stuff around it like incorporation, billing setup, landing pages, email flows etc.
Curious how deep the automation goes though. Like does it actually handle things like payment processing setup and legal docs or is it more of a project management layer that guides you through steps? Big difference between the two imo.
Denovo
@mihir_kanzariyaย 100% agree โ that distinction matters a lot. So let me be specific.
Denovo is not a project management layer. It doesn't give you a checklist and say, "go do these 47 things." It actually does them.
Here's what it generates and executes directly:
๐ Business plan & financials โ full P&L, unit economics, cap table, investor memo. Not templates โ real models built from your inputs.
๐จ Brand identity โ logo, icon, color palette, typography. Done.
๐ Pitch deck โ investor-ready, 9-15 slides, with real market data and competitive analysis pulled in.
๐ Full-stack web application โ functional application with database, CRM, backend functions. Not a wireframe โ a deployed site.
๐ Legal docs โ NDAs, terms of service, privacy policies, employment agreements, SAFE notes, IP assignments. Generated with real statutory references, not generic boilerplate.
๐ Autonomous GTM โ this is where it gets real. The agent actually sends outreach emails, actually posts to your social channels, and actually finds and enriches leads. Not "here's a plan" โ it executes.
What it doesn't do (yet): Incorporation filing, or bank account creation. Those require identity verification and legal signatures that need a human in the loop. We're exploring partnerships to close that gap, but we won't automate it until we can do it responsibly.
So to answer your question directly: it's about 80% execution, 20% guided steps โ and we're pushing that ratio every week.
What's the one integration that would make it a no-brainer for your SaaS workflow? ๐
Denovo
@valeriavgย Thank you! Really important question โ and one we take seriously.
On the EU AI Act: Denovo falls under the category of general-purpose AI systems. We're actively tracking the Act's phased rollout and building compliance into the product. Specifically:
Transparency obligations โ The AI Act requires that AI-generated content is disclosed. Every asset Denovo produces (business plans, pitch decks, legal docs, emails, social posts) is clearly generated within an AI platform and has an AI label when downloaded, Powered and Generated with Denovo AI. The founder knows, and we make it easy for them to disclose downstream.
No high-risk classification โ Denovo doesn't operate in the Act's high-risk categories (no biometric data, no credit scoring, no hiring decisions). We're a business productivity tool, which keeps us in the limited/minimal risk tier.
On the transparency question specifically: Yes, the founder always knows everything is AI-generated โ that's the entire premise. For their customers and contacts, the founder controls how they present it.
Are you building in the EU market? Would love to hear what compliance concerns are top of mind for you ๐
full disclosure: I had a live demo and started playing with the product. it works. give it a spin, and add your review here: https://www.producthunt.com/products/denovo/reviews/new
Denovo
@valeriavgย Thank you, Valeria. This means the world to me from someone who is coming from the Silicon Valley of Europe! You can have a look at one of our live demos here:
The ecommerce angle makes sense. Getting to a storefront is not the hard part anymore. The real test is whether the system keeps the work moving without creating more cleanup for the founder. How much are your ecommerce users letting Denovo run on its own?
Denovo
@artem_kosilovย You're asking the right question โ because that's exactly the line we had to get right.
The honest answer: it depends on the founder's comfort level, and we see a clear progression.
Week 1 โ supervised. Most e-commerce founders start hands-on. They generate the brand, tweak the storefront, edit the copy. They approve every outreach email before it sends. They're testing trust. That's expected and healthy.
Week 2-3 โ selective autonomy. This is where it shifts. They stop editing every social post. They let the email sequences run without reviewing each one. They check the analytics summary in the morning instead of logging into GA themselves. The grunt work starts running in the background.
Month 2+ โ operational autopilot. The founders who stick are the ones who wake up, check their Denovo dashboard like a CEO checking a morning brief, handle the 2-3 decisions that need a human, and move on with their day. Lead gen is running. Content is posting. Follow-ups are sending. They're focused on product and supplier relationships โ the stuff that actually needs them.
The key insight from our e-commerce users specifically: the cleanup problem you're describing usually comes from tools that guess what the founder wants. Denovo doesn't guess โ it builds from the founder's stated ICP, brand voice, and GTM preferences. When the system sends an outreach email, it sounds like them because they shaped the playbook. So there's less "what did the AI do while I was gone" and more "the AI did exactly what I would've done, 50 times faster."
Where cleanup still happens: product descriptions for niche or technical items, and responses to edge-case customer questions. Those still get flagged for human input. We'd rather surface a decision than ship something wrong.
The metric we track internally: founder override rate. How often does a founder change what the agent did? For our best e-commerce users, it's under 10% by month two. That's the signal that the system is actually reducing work, not creating it.
What's the specific e-commerce workflow you'd stress-test first? ๐
Congrats on the Launch. @saverio_pulizzi3 can I get free trial ?
Denovo
@george_foreman1ย Thank you! There we go -> GIVUHWAD - discount code to apply at checkout for one month free trial!
eels like dev infra mixed with ai workflows but not 100% sure. whatโs the primary use case people land on
Denovo
@shaumik_kanvindeย Totally fair read โ let me sharpen it for you.
Denovo automatically creates your full-stack web application, deploying containers or managing CI/CD. And it has more than 1000 AI workflows integrated.
However, we are not dev infra or another AI workflow builder.
The simplest way to think about it: You have a business idea. You tell Denovo. It builds the entire startup around it โ and then runs it.
Here's what that actually means, based on what our 10,000+ projects are doing:
The primary use case is: "I have an idea, I have no team, I want to launch."
The #1 thing people land on is the idea โ operational business pipeline. You describe your concept and the AI co-founder builds your:
๐ Business plan & financial projections
๐จ Full brand identity (logo, colors, typography)
๐ Investor-ready pitch deck
๐ Full stack web application
๐ Then it autonomously runs your go-to-market โ posts content, sends outreach, generates leads, follows up
What our users are actually building:
E-commerce โ biggest category. Solo founders launching DTC brands without hiring a designer, marketer, or developer.
SaaS โ founders validating and launching software products, using the pitch deck + financials to raise.
Marketplaces โ two-sided platforms getting validated fast before committing to a full build.
But founders are using Denovo even to build and run a restaurant!
The "aha moment" for most users: it's not the generation โ it's waking up to new leads in their inbox that the agent captured overnight. That's when it stops feeling like "another AI tool" and starts feeling like having a co-founder who never sleeps.
So less dev infra, more "business-in-a-box that actually operates." Does that land clearer? What kind of project would you throw at it? ๐