Etsy's ad dashboard shows revenue, never profit. A 4x ROAS listing can still lose money once fees and the 12-15% Offsite Ads fee eat into each sale. This Google Sheets/Excel workbook plus a 10-page playbook tracks real per-listing profit, a live Net Profit After Ads figure, and break-even pricing automatically. Built for Etsy sellers doing $2K-$15K/month on Etsy Ads who want one true profit number, not just ROAS. https://logi2.gumroad.com/l/nggcqx
Building this myself as an Etsy seller running ads, I kept staring at ROAS numbers that looked great while my actual bank balance told a different story. It took a while to realize Etsy's own reports never subtract the transaction fee, payment processing, or the 12-15% Offsite Ads fee - so a 4x ROAS listing can still be a net loss.
I started tracking real numbers in a spreadsheet for my own shop, and it kept getting more useful, so I turned it into a proper workbook with live formulas plus a playbook explaining the fee stack. Happy to answer questions about the fee math or how the sheet works!
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