Failing My Way to Success: Life lessons of an entrepreneur

Ha, I read the Amazon description and thought: Wouldn't be interesting if some wrote a book that ends in the middle of hero's journey? In Steve's case right here: At a time when colleagues were hitting their mid-career strides, Steve Lobel was mired in failure. On the brink of bankruptcy, Lobel had no income, no savings, no job, no career-and, it seemed, no future. The business he had purchased twenty months earlier had collapsed, a misfortune he had brought largely on himself by breaking every rule of sound business. This was the same man who a few years before had opened the gourmet market Cowan & Lobel in Albany, New York, only to lose the store at the height of its success. These back-to-back debacles were the most dramatic episodes in a history of setbacks that repeatedly thwarted the striving entrepreneur well into his forties. 😯