I feel like the front page needs a bit of a re-organise. It took me a lot of reading to work out you're selling an 8-week course. There seems to be a lot of validation at the top as to why you're the person to do this (the slideshare, the blurb, the testimonials) - I'd rather see some of the content below summarised a bit and bumped to the top, THEN have the validation as to why you're the one whose course I should buy.
As a side note, I built my latest MVP in about 3 weeks.. is an 8 week course the right format for this program? It seems like there's a bit of a conflict between the value proposition and the delivery mechanism.
@rossdcurrie thanks for your comments, very valuable. This course guides founders through a process of interviewing and selecting the right handful of early adopters to iteratively test their MVP, and teaches them how to use a powerful design framework to sketch out and test their design. Because all the resources are online. Founders who are able to move faster can get more cycles through their build/measure/test loop during the course.
I've gone through this process with dozens of startups and game studios. Eight weeks is actually a very short time to complete the activities that I'm leading everyone through - especially if you're juggling other demands on your time.
This material goes FAR beyond the 1-week design sprints that many of use know and love. It's not about throwing together a landing page - it's about setting you up to rapidly iterate your product in a smart way. It's not for everyone - it's for people who want to dig deep into what makes a product compelling, and pull together an small, high-leverage group of the RIGHT early adopters to test and iterate the core value prop and product concepts - after the course is finished.
@amyjokim Yeah, there's a pretty clear distinction between what you do and what something like Quick MVP does. I guess I felt like it took a lot of scrolling and reading for me to get to that, on your site. Anyway, that's just me :)
@rossdcurrie thank you SO MUCH! I will take your input into consideration when I re-do the front page. I started with a set of much shorter pages to explain the program - but I got LOTS of feedback that people weren't seeing the info they needed, so I moved it all to the front page, which is (admittedly) way too long.
Because this program is new, and somewhat innovative, it DOES require more explanation than a familiar paradigm. If you have any concrete suggestions for how to better communicate it, I'm all ears.
Thanks again for taking the time to give me feedback, I truly appreciate it.
@amyjokim The one-page style that QuickMVP uses might be a good place to start..
Top section - Title: "Looking to build your MVP?", Subtitle: "MVP Design Hacks is a training program that helps you build your MVP smarter AND faster" -> right away that tells me what your product is, and why I would want to buy it
Section 2 -> "How it works" - Quick overview of your methodology. Eg, 3 icons with arrows indicating flow, one-word descriptions underneath each. Perhaps group some of your steps into 3 main steps
Section 4 -> "Methodology" - Something like that funnel image and next to each section have a pop-out that provides more detail
Section 5-> "What you get" - overview of how the course works. What you do each week.
Section 6-> Testimonials
I'd throw the FAQ stuff on a separate page and in the top-menu just have "FAQ | Sign up | Login"
@amyjokim Alternatively, check out something like http://storecoach.com/ - right away I can see what the guy is selling, why I would want to buy it, and when you scroll down there's a plethora of information
If anyone here on Product Hunt is interested in taking the program, I'm happy to give you a hefty discount code - email me for details - amyjokim@gmail.com
@amyjokim Hi Amy! Very cool program you have. We just launched Weld on PH yesterday: http://www.producthunt.com/posts...
It's a quick prototyping tool and very suitable for prototyping MVPs for web and/or mobile. Let me know if you think it could be useful in your program. It's already used in some design schools (free for students).
Learned about this after an interesting conversation with @AmyJoKim on Twitter yesterday.
She's super accomplished in the space so this could be really good.
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