53% of companies nominated for @ProductHunt Golden Kitty Awards 2022 had a video on their launch page. One of the key trends that stood out was the prevalence of video content. In fact, 33% of video-based nominees made it to the winners of the Golden Kitty Awards. Video content is the key to success!
I'm building Layerpath to help teams craft awesome product videos - so I took the time to check out 300+ Golden Kitty Awards 2022 nominees with videos on their launch page. Check it out:
š” 173 Nominees with Video https://lnkd.in/g8m9UFS7
š„ 57 Winners with Video https://lnkd.in/gif4jS3z
Besides Product Demo Video, the categories with the most listings featuring video were:
š Productivity: 16/17
šØ Design Tools: 16/20
š» Developer Tools: 13/19
The least were Most Viral (2/10), Health & Fitness (4/11), and Innovative use of Technology (6/10).
Full PDF Report: https://lnkd.in/gxbSWXuG & Airtable Data List: https://lnkd.in/gtfpBbUf
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