Hengam uses artificial intelligence to predict the risk of uninstallation for each user and prevents it by automatically sending your persuasive messages through push notifications.
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From the first impressions I've got form the PH Page and the Landing-Page, it feels like it's something to throw at the problem and not actually solve the problem. And with problem I mean that your users not having actually achieved product-market-fit with their product. From my perspective, thinking about using this service to prevent users from uninstalling it, is a red flag and indicator that something else is wrong or not working. But I definitely think it would help you (based on the data it gives you) improve your product over the long term.
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So for me - personally - to make this useful, would be necessary to shift the focus from "Smart-Notifications" or "Stop users from uninstalling your app" to "Achieve Product-Market-Fit" faster with crucial insights you get nowhere else".
@jonasschmahl
Hey Jonas,
We are so glad that you mentioned this :)
For the app functionality point of view, what you are saying is quite true. And, as you pointed out, our product is well-suited because it makes accurate predictions and analyzes user behavior so that our customers get a better understanding of their users and patterns of behavior leading to more churn. We also suggest segments that need more attention. This is where we provide him/her with the right solution.
@james_bathgate
Thank you for your feedback, the idea is to introduce features and discounts to inactive users using different channels (push notification for now but also in-app message and email soon). Consider you're not using a fitness app but it sends you a message with a discount on the program you're most interested in, then I think you'll be more likely to keep and use it.
@simongabriel Thanks Simon for your feedback, the idea is to introduce features and discounts using different channels (push notification for now but also in-app message and email soon). Consider you're not using a fitness app but it sends you a message with a discount on the program your most interested in, then I think you'll be more likely to keep and use it.
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I agree with other comments (The original ones, not the ones written by Hengam developers themselves!)
In contrast to the vision of Hengam, annoying push notifications will be a strong encouragement for skeptical users to uninstall the app!
As @jonasschmahl suggested, the AI core would be handy for developers, creating a behavioral list of users (the ones who are going to uninstall the app might not the best target after all.)
There are plenty of app-specific and in-app options to improve the app or pursue users to stay.
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@rajool
I could imagine there are so many difficulties developing and designing a nice and complete platform, and personally I
think your product and your team on the way to achieve high goals.
As those are true, in my view there are some aspects of your approach that are not, as any other team.
Also, I believe in the right of free speech and honest feedbacks. I appreciate that you and your team interacting with users here about your product.
With those assumptions in mind, let me be frank:
Seriously?! Calling and urging me to edit my comment?!
That's how you want to roll? Imagine what would happen when you want to "monitor data" and "intelligently" send push notifications!
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Seems cool Ali, any chance to apply it to a web app?
@yaser_rashidi Thanks for your feedback, Yaser
The beta version is currently available.
We've implemented web SDK that is able to track users behavior and send web push notifications to them.
I will be so glad if you become an early adaptor of our service in web.
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Awesome product, have been using it for our app and it works wonders!
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