Most website tools measure speed, SEO, or accessibility. None of them answer the real question: can a first-time visitor understand what you do, who it's for, and what to do next? Hero Insight does. It's a Chrome extension that analyzes the hero section of any homepage and delivers a strategic audit across four pillars: Message Clarity, Audience Signal, CTA Direction, and Trust Presence. Each pillar gets a rating and specific feedback referencing the actual site copy.
Hey everyone! We're a small strategy-led design studio and we kept running into the same problem — beautiful websites with unclear messaging. We'd audit homepages for clients and realize the hero section was doing almost nothing. So we built a tool that gives anyone that same strategic lens in seconds. Try it on your own homepage or a competitor's — the results are usually eye-opening.
We'd love to hear what features you'd want next. Right now we're considering AI rewrite suggestions and PDF export for client reports. What would be most useful to you?
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