Holo

Social campaign briefs made easy

1 follower

Social campaign briefs made easy

1 follower

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Holo helps social marketers build & manage campaign briefs that empower content creators to do their best work.

Launch tags:Web App•Productivity•Social Media

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AWS Startup AdvisorPersonalized AWS guidance that meets you where you’re already building

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Maker

Hey Product Hunters, We're back with a brand new edition. It's been a minute since we launched our last product (Rekap), but we've got something fresh and exciting to share with you. Over the past several months, we've been grinding on a new product called "Holo" (rhymes with "solo"). We came up with this idea when Mario's wife was receiving a ton of campaign briefs from several different medium and enterprise companies asking her to promote their products on her social channels (she's a tech author with around 20k followers). Although all of the campaign briefs had similarities, they were all very different and lacking a standard. They were also super text-heavy, hard to interpret, and just plain dull! We saw an opportunity to improve the influencer outreach workflow for brands, agencies, and even existing influencer platforms. Since then, we've talked to hundreds of people along the way of building the version we're announcing today. The coolest part is the impact we can make by design. With Holo acting as a "translator" from Marketer to Influencer, we can increase the speed and quality of original content production. That's something both sides of the house can appreciate, and it ultimately benefits the end consumer. The app is currently in private beta, and we're letting people in one by one right now so that we can learn and iterate as quickly as possible. If you're interested in learning more, please sign-up through the site or contact us directly on PH. Thanks for checking us out and have a great day!

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6yr ago

Is this at essence an influencer outreach platform? How is this different from Upfluence?

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6yr ago

Maker

@ralph_jerome_de_castro -- Hi Ralph, Thanks for your reply. Holo supplements and enhances existing influencer platforms like Upfluence and so many others. Holo does not provide a database of influencers. We discovered that many of these platforms and independent agencies are primarily focused on sourcing and managing creators/influencers for campaigns but falling flat on the communication cycle, starting with the campaign requirements and delivery/management of the brief itself. Holo fills this void for marketers while optimizing the influencer experience with clear and straightforward briefs that enable them to produce higher quality content in less time. Let me know if that makes sense, and thanks again for checking us out!

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6yr ago

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Maker

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6yr ago

Is this at essence an influencer outreach platform? How is this different from Upfluence?

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6yr ago

Maker

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6yr ago