Magnolia is a membership-based service that orchestrates the best service providers to help older adults thrive at home. We develop a personalized care plan for your situation and then handle many of the logistics of getting the care plan implemented on your behalf.

As we travel far and wide to see family over the holidays, many of us will come to the difficult realization that our parents are aging and will need care soon - whether that be in their own home or at an assisted living facility. The problem is that there is a massive caregiver crisis in our country, and there are dozens of services needed for aging adults outside of healthcare - transportation, home retrofitting, meal delivery, and many more. We started Magnolia because we believe families deserve better. Magnolia is a membership-based platform that orchestrates the best service providers to help older adults thrive at home. We develop personalized care plans for your situation and then handle many of the logistics of getting the care plan implemented on your behalf. After navigating this transition with our own parents without a roadmap, we wanted to bring empathy, expertise, and simplicity to the process so everyone can thrive. We also believe that technology like ours can be a huge lift for families around the country. Talk soon and happy holidays!