Miitra is the community intelligence platform. The Miitra Engagement Score is a proprietary metric that holistically quantifies the engagement health of your community. The Analytics dashboard gives you real-time member insights to optimize your community.
congratulations scott, tom, naman, and chintan on the launch of miitra analytics. quantifying community engagement is crucial for growth and optimization. how did you ensure the miitra engagement score covers diverse community dynamics comprehensively? also, what has been the most surprising insight your platform has uncovered during its development or early use?
@mashy thanks for your support! The engagement score takes into account active member rates, new member inflows, returning member patterns, and at-risk member indicators. It will continue to evolve as we add new community touchpoints. The communities we support generally are looking at engagement around social platforms, chat platforms, live events, content (newsletters, website knowledge hubs, etc). Our aim with Miitra is to take all of these member interactions into account to deliver deeper insights to community managers.
One of the most surprising things - many managers do not make great use of the insights being shared by their members to create valuable content for the whole community. The latest in AI developments will be a major step forward in putting this data to work for these businesses.
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