Neutral

Bring transparency and sustainability to your shopping cart

10 followers

Bring transparency and sustainability to your shopping cart

10 followers

The stuff we buy is responsible for mountains of wasted packaging & millions of transport miles. With every online purchase Neutral calculates and offsets your online shopping carbon footprint Update: Thanks for the overwhelming support! We reached 300 users!

Launch tags:User Experience•Climate Tech

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

Promoted

Neutral

Maker

Hey everyone! Neutral co-founder here 👋 To give some background, we're a group of university students from Ontario who are passionate about protecting the environment. Just last month, the team @ Mozilla Builders invited us to join the Mozilla MVP Lab, and we've been hustling to bring Neutral to life ever since. We built Neutral because we believe that it's increasingly difficult for people to understand their environmental impact, especially when it comes to online shopping. I get it. We love to online shop. But our habits are making a serious dent on the planet. Just take a look at the stats: Amazon alone emitted 15 million tons of CO2 in a year delivering packages to our doorstep. With that much in carbon emissions, you and I could drive around the world 1.3 million times. Everyone has a breaking point, and so does our planet. 🌎 To help you get started, our team has committed to plant one tree for every Neutral download this Memorial Day weekend. ✨🌲 Your climate journey starts today! I'm heading to bed, but my team and I will be around all day to answer your questions! We'd love to hear what you think 🙌

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6yr ago

This is a really great idea! When I'm shopping it always crosses my mind to consider how sustainable my purchase decisions are but I never know how to figure it out. Neutral is going to help me make more informed votes with my dollar!

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6yr ago

Neutral

Maker

@swarit_dholakia That's the goal! We just want to make it easy to be conscious about your shopping decisions. Thanks for the kind words Swarit! :)

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6yr ago

As an aspiring PM, tools like this motivate me to ensure the products I manage combine functionality with sustainability <3

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6yr ago

Neutral

Maker

@adil_khan2 Appreciate it Adil! Really think companies and products these days must take environmental impact as a serious consideration when projecting the "costs" of a product.

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6yr ago

Hey! So I am probably going to launch a shopping assistant and would love your idea to be incorporated,my questions are 1) will it be contradicting to help people shop by showing them various options and on other hand keeping them updated about CO2 footprint 2) how to efficiently calculate a user CO2 footprint, is there any way we can get C02 produced by each item

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6yr ago

Neutral

Maker

@ritwik_agarwal Hi Ritwik, that sounds super cool, I'd love to hear more about your shopping assistant, please email us at hello@shopneutral.io to get in touch! For the various options, that's something we're considering and investigating. As for the CO2, yes it calculates off of each item directly!

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6yr ago

@shopneutral @echung333 Thanks, sent you a mail :)

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6yr ago

Neutral

Maker

@oluwayemisi_olorunwunmi Thanks so much for the kind words. We really making this kind of information digestible and visual is so key and are so happy that you like it! :)

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6yr ago

great work! I'm frankly coming around on this idea, being against it to realizing indirect benefits can actually make a large impact. One minor concern and question: Lot of times kilometers driven are shown to make sense of the footprint. Do you think this might make people think driving is not actually that bad. Hypothetical small product costs same as that long drive, let me just drive from my suburban home everyday. Maybe I'm taking it too far, but would be helpful to know your thoughts. And question would be how do you account for car emissions for this comparison. I've often noticed these calcs don't account for real-world fuel economies of cars or don't update methodology as EPA publishes better values. So please do share if you're considering to improve on that... thanks, best luck, and looking forward to how this product evolves.

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6yr ago