Neversleep: Customisable QR Code Clothing

Hey there! 👋 Thanks for checking out Neversleep :) The whole concept is that each hoodie has a unique QR code on the right sleeve. This code can be controlled by the wearer by setting it to link to anything they want, at anytime, from their Neversleep account. This could be your Instagram profile, Snapchat, website, a YouTube video - anything. You're essentially carrying around a bit of data on your arm that's personal to you, and interactable to everyone. The first product is called "Genesis", and I've intentionally made it quite plain so that there's more focus on the QR code and I'm not excluding anyone by appealing too much to a particular style. Any feedback on the concept or design would be massively appreciated. The website is available here: https://neversleepclothing.com/p...