Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?
As the other maker of this product, I'd like to highlight that what @apurvaluty described as "beliefs" is the key word most people gloss over. AI models don't retrieve your brand. They reconstruct it from weighted associations built during training. That means the battle isn't just happening on your website or in your content calendar. It's happening in the knowledge layers the model trusts most. What makes Optimly's four step framework (described by @apurvaluty below) compelling is that it works at the right layer. Define and Diagnose expose the reconstruction gap. Fix and Monitor close it systematically. As these models move toward agentic buying workflows, the brands that have corrected their comprehension baseline early will have compounding advantage. The window to do this before it becomes table stakes is right now.
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FGA4
We’ve been using Optimly and have found that apart from improving the AI rankings of our brand, it also improved SEO and the overall messaging for our product.