Launching today
Oriane
The perception layer for Marketers and their AIs
73 followers
The perception layer for Marketers and their AIs
73 followers
91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
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Launch Team / Built With
Oriane
Huge thanks to @rajiv_ayyangar for hunting us 🙏
Hey Product Hunt 👋
Julien here, co-founder of Oriane (with Yuri and Thibaut).
Quick story. Two years ago, Yuri was running product at Jellysmack working with creators like MrBeast. They kept asking him: "What's my actual presence on TikTok? Where are my clips being remixed? The data simply didn't exist.
I was leading growth at DRESSX with clients like Lacoste, Adidas, Tommy Hilfiger... Same problem. Still the same at LVMH today, where brand teams rely on social listening tools like Brandwatch or Meltwater, that treat video like text. Captions and metadata aren't the content anymore.
So we built the perception layer. Oriane watches millions of TikToks, Reels, and Shorts a day, and turns what's on screen, in audio, and in captions into structured intelligence. We're the eyes and ears of the AI stack.
Brain → LLMs.
Eyes & ears → Oriane.
A few things about us:
🍒 Thibaut, our CTO, took our cost to vectorize 100K videos from $60K to $60. That's a 1,000x reduction. It's why this is even a viable category. 🍒 Customers include McCann, LVMH, Woo, Dior, Disney, Pierre Fabre, Estée Lauder, and more.
What I'd genuinely love feedback on:
🍒 If you work at a brand or agency, what's your current workflow for tracking video mentions, and what does it cost you?
🍒 What would make Oriane essential for your team, not just useful?
🍒 Is "the eyes and ears of the AI stack" the framing that lands for you, or is something else clearer?
Special offer for the PH community: 1 month free on Pro plan ($499 value) with code HUNTER-499. Good through May 30.
Yuri, Thibaut and I are here all day.
Bring your toughest questions 🙏
This sounds interesting for creator research. Which platforms are you pulling videos from right now, like TikTok and Reels or more YouTube Shorts?
Oriane
the 1000x cost reduction on vectorization is the actual unlock here. built a tiktok audio trend pipeline last year for a content channel and the math on doing it at scale across millions of videos was brutal at the time. brandwatch treating video like text has been the wedge sitting there for years, surprised it took this long for someone to go after it properly
Oriane
Yuri here, co-founder/CPO 👋
The Jellysmack story Julien mentioned, that's the one that made me sure this had to exist.
MrBeast asking me where his audio was being remixed, and the honest answer being "we genuinely cannot tell you."
I never want to give that answer again. If you're a creator or work with creators, I'd love to hear what your version of that question is.
We probably haven't built the answer yet, but we will.
Oriane
Thibaut here, CTO 👋
Quick note on the cost reduction Julien mentioned, happy to nerd out on the infrastructure side if anyone's curious. The short version: the whole industry approaches video understanding as "extract everything, then index", we flipped it. We took the cost to vectorize 100K videos from $60K to $60. That's 1,000x. It's why this category is suddenly viable.
Engineers in the comments, fire away.
"Captions and metadata aren't the content" should be on a t-shirt.
That sentence is the entire wedge against legacy social listening. Every PMM working in brand intelligence is going to steal it within the month. Watch.
Oriane
Oriane
Triforce Todos
@julien_rosilio Congrats on your launch 🙌
This feels like a natural evolution. Social listening went text → sentiment → image recognition → video intelligence. Each step was inevitable.
Oriane