Love PostHog!!!
I have used many similar (but less developer focused and less product led) tools in this space and it's like night and day going from something like an old school stodgy enterprise software approach (i won't name names :) ) that's not at all flexible or adaptable to the much more modern, developer first, event based approach of PostHog.
For example - you want your events to stream into BigQuery - no problem they have a plugin for that - and "it just works" (
https://github.com/PostHog/bigqu...). With other vendors they would usually try and turn something like this into an expensive up-sell and put obstacles in the way of you actually getting back your own events out of the platform.
I think they have a great platform and right abstractions of events, actions, etc. that's getting more feature rich every week and it's great that since it's still a somewhat young project they are really open to feedback and suggestions and actually are able to continually deliver improvement in the product on an ongoing basis which is pretty delightful as an end user.
Last thing that's a biggie for me too is the great culture and openness of the project and team - it's just been so easy and painless to work with them. Even if we do run into some sort of issue or feature we might want to see in the product - its as simple as a feature request in the GH repo and can have full transparency and tracking on it from there as well as see if other users feel the same way. So this lets you feel like you can easily be part of the community around PostHog and help to continually make it better.
I'll stop now though as this is looking like some sort of paid sponsorship almost :)
Actually, to be balanced i'll give one of the small "con's" i've found.
- It's still not quite as feature rich (yet - and maybe never will be as its not trying to be all things to everyone) as something like Google Analytics. But like i said i've been surprised how quickly they have been able to continually deliver new features and be thoughtful about the sort of features they would like to focus on vs those that might be more of a distraction longer term. So with GA you might have features for all sorts of things you never even realised, and that can be great, but you have to really fit your approach into the specific GA implementation etc and that can be limiting in the longer term and good luck getting your data back out to enrich it with some other system you use.
For us a simple, clean, modern, event based approach to our product analytics has actually allowed us to think about our telemetry in different ways that would not have been possible in the traditional GA approach. Being able to just define whatever events you want and put whatever in them you want and have it all just work has kinda been like a super power for us in trying to become much more product led at
Netdata.
Anyway - anyone interested in PostHog feel free to give me a ping if any questions and i'll be happy to help give some pointers as if it may or may not be a good fit for you.
https://www.linkedin.com/in/andr...