Primary is a free browser extension that finds forum & Reddit info while you shop. It collects zero personal info. Brought to you by Threadloom. Available for Chrome/Edge/Brave, Safari, and Firefox.
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Nice! I looked up those minimalist Dyson vacuum cleaners, and a post in Primary's view reminded me that I could just eliminate the chore by getting a Roomba instead. Thanks for making me smarter, internets + Primary!
@kalinear Glad we could make your decision easy! Some of the best forum discussions I've read are people asking, "Should I get X or Y given my situation?", and the community chimes in with all sorts of relevant advice.
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Great product. Too many browser extensions (or even one) can degrade the user experience but Primary is one that is worth having to get much more in-depth information and specific product feature knowledge to make better purchasing decisions. Relying on Amazon (or other e-commerce site) reviews no longer help given the sheer size. No matter the rating, you'll find many reviews that love and hate the products and everything in between rendering it pretty much useless in actually making a purchase decision. Primary takes you to much more informed discussions where users can actually give you detailed input on the trade-offs made on each product which is much more useful than "works great for me, fast delivery!". Can't wait to see the product evolve over time to surface the most relevant forums making it even faster and streamlining the daunting task of making expensive purchases over the internet.
@sjchoi I'm honored to be part of your browser! I also like to keep very few extensions. And I'm so excited to bring some of the real, detailed trade-offs to the surface.
I hear you on "make it faster"! And I'm super interested to know when it doesn't work well (forums aren't relevant) – we're always trying to improve our quality across a variety of interests.
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Provides helpful reviews and input at a glance, without being too intrusive. I appreciate that the information is unbiased, and lets the user decide how to use the data rather than pre-filtering the information according to some opaque algorithm. It's nice being able to have the reviews at my fingertips without having to scour the web myself.
@jey_2021 Thanks for the comment! We're always trying to walk the line of being helpful (but not intrusive), and simple-to-use (but not relying on an opaque algorithm thinking we know better). Feedback always welcome on this front!
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Love this. Hearing from a community of people discussing a product and having an open forum; is much better than a pretentious review from viewpoint that has nobody challenging them.
@criskarraa There is magic in a community, online and offline. I won't soapbox here, but I have so much respect for good community managers and feel lucky to work with many great forums. Thanks for the comment!
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Increase your confidence as you shop with easy access to relevant reviews. Great team, great product! Thanks @Threadloom
@joonhohyun Your welcome, and thanks for the feedback!
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love the "shop without being sold to" concept -- it feels like all of the best recommendation sites end up being acquired and then you can't trust that you aren't being "sold to" anymore.
@nldodoo We couldn't completely remember who originally came up with the name (edit: I stand corrected, it was @simplrdesign !), but the idea behind it is going straight to primary sources (firsthand experiences) rather than all of the other noise on the internet (paid ads / paid reviews / ...). And it's easier to say than "Threadloom". :D
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