The pay to win awards gives you the opportunity to win that award that you always wanted... Want to impress clients with your vast shelf of accolades? Now you can. AND MOST IMPORTANTLY, ANY PROFITS FROM THIS DUMB IDEA GO TO CHARITY.
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LOL, genius idea! I really see it working greatly for charity if you partnered with marketing awards. I know, it's a looooong call, but they might be in for some fun marketing + it's for charity!