Launching today

thestory.run

Launching today

A writing coach for corporate influencers.

57 followers

A writing coach for corporate influencers.

57 followers

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Social media management tools

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Social media scheduling tools

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Writing assistants

Your team already has things to say, they just don't know how. Our coach helps you stay consistent, find stories worth sharing and makes YOU the writer. Most AI tools take over writing. thestory.run flips it: the coach interviews you, finds the point you're circling, hands you the story arc, and you write it. It is the coach that helps you through it all: One real session, from a messy thought to a finished post. Between the posts, it keeps the week so you never have to guess what's next

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Launch tags:Writing•Social Media•Social media marketing

Launch Team / Built With

thestory.run

Maker

📌

Hey PH, Johannes here. This started as an embarrassing internal failure. At Swat.io we run a social media management tool for 1,700+ brands, so we thought getting our own people posting on LinkedIn would be easy and obvious. Seven signed up. Two to three were still posting a month later. The rest? Did not know what to write about, did not stay motivated enough over time. Our very own social media manager tried to keep momentum, but she did not have time for a 1:1 sparring with everyone. On the other hand, Claude and other tools came up and suddenly there was AI-written long-form content everywhere. It just did not sound any human anymore after AI took over on it's own to prepare full content schedules. We lost even more people who were excited in the first place. As software as a service builders, we sat together and discussed how can we improve the situation for us internally and for our customers. And after watching the first Ted Lasso episode of the current season, it was obvious, what was missing: A coach that helps you become better on your own. thestory.run does exactly that. The coach asks you questions, the way a good interviewer would, until you know what you actually want to say and why it's worth someone's time. Then it hands you the arc and marks what carries the post. You write the words. Always. It never learns your style, because imitating you is just ghostwriting with extra steps. It remembers what you said you wanted to be known for, so it can tell you when you're drifting. If you want a generic post in 30 seconds, there are 50 better products here today. If you're genuinely interested in what you're posting on your profile, there's no better tool than thestory.run. To also brighten up how tools can be built in a modern age: We made it free for up to five people with no trial clock and no feature gates. Above that you pay 1 euro per coaching session and nothing else. We're super curious to see how this works. What I'd really love from you: tell me what coaches you'd love to have in your day to day live to keep getting better over time. And what kind of coaching personality would you like to have for that? We're still tuning, so let me know what you think about the product and where the coach helped you and what name you gave your coach. Mine, ofc, is called Ted. PS: Yes, once succesful, we'll drop "the" from the product name. For that, we just need our very first 18,000 coaching sessions, according to the current domain holder.

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6d ago

LinCal

I have tested this for a bit and think it has a genuinely fresh approach, and that means something in AI-agentic app times. Having people focus on the value of the piece of text you are writing is much needed in these times.

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2h ago

thestory.run

Maker

@rolf_mistelbacher thanks for already beta-testing this. always happy to receive feedback before we're hitting producthunt with a new product. keep up your posts on linkedin!

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2h ago

And then what? Does the coach take note of what stuck and use it for the next meeting?
Btw, Congratulations @jollife & @maggieja 🎊✌️

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1h ago

thestory.run

Maker

@maggieja @aymi_malik it helps you in finding the key messages / arguments of your post, and presents you with a story arc, so that you can write the post yourself, based on the strong messages and the structure that makes sense. just give it a try! it feels magic the first times you're using it.

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1h ago

This is definitely something new and worth attention. I tested it and it's really cool. Not yet another AI assistant that writes the posts for you but actually helps you bring out the best writing skills in yourself!

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2h ago

thestory.run

Maker

@eugene_nechvoloda1 thank you for the feedback, we believe that anyone can write and get better at sharing their voice authentically. All we need is a little help sometimes and that's where the coach aspect comes in.

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1h ago