Launched this week
Timelaps
Know if your marketing is working with real-time insights
968 followers
Know if your marketing is working with real-time insights
968 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
Mom Clock
This is super practical for marketers.
I like the ‘Moment x Brand Matrix’ chart especially as it allows me to compare across competitors and zooms in on specific moments where we are winning / losing.
Timelaps
@justin2025 appreciate that. That's one of my favorites too - it's a very insightful view.
Timelaps
@justin2025 Thank you!! That's a prime example of showing what's the latest in brand science - you won't find this chart in any other brand tracking software :)
@harryzhangs Love the idea! I’m curious, what surprised you the most while validating this with marketers?
Timelaps
@harryzhangs @damian_quiroga Hi Damian, honestly, it was the degree to which, for most brands, they felt the pain we describe here: slow, expensive tracking that hasn't changed in decades! Also, how widely this was true: for small brands and enterprise brands alike.
Timelaps
@damian_quiroga Thanks so much for the support, Damian - the validation process has been quite a journey, and we have been astonished by the sheer volume of excitement from brand marketers, especially those marketing executives at large enterprises who have been working with agencies or a traditional alternative tool that costs high six figures and, in many cases, seven figures annually. They definitely feel the pain. In fact, most clients we have onboarded so far fall under this category.
For leaders in smaller brands, many have heard of brand tracking but never actively used it, and some are completely foreign to the concept (similar to digital marketing back in 2012-2014), they understand the need but are still learning how it works. Our goal is to make it as simple as possible for them to get started and derive value.
Timelaps
Hi Product Hunt! 👋
I’m Henk, co-founder of Timelaps.
After two decades designing brand health studies for some of the world's biggest brands, we've built the one I always wished existed.
I have a PhD in Psychology and previously co-founded the largest digital research agency in Africa - Columinate (acquired by Human8). We were at the forefront of moving research from offline to online.
Now, I’m seeing an even bigger shift. AI has commoditized content and product creation. The advantage is no longer what you make.
It's your brand. The space you occupy in people's minds is the last durable advantage. Companies are waking up to this. The pivot back to brand-building is real.
But measuring brand health is still expensive, slow, and based on metrics that don't reflect how people actually choose. I know this because I've been on the other side.
We built Timelaps to bring brand intelligence into the modern tech stack.
Why Timelaps?
Real Data: Insights from thousands of real consumers in your category.
Modern dashboard: An always-ready intelligent dashboard, not a dusty slide deck.
Always-On: Forget annual "waves." This is continuous tracking.
Research-Grade AI: We combine the latest in brand science with AI that surfaces actual opportunities, not just charts.
Startup Speed: Set up in days, not months.
SaaS Pricing: Priced like a subscription, not a bloated agency retainer.
I’m building this alongside some great people - my cofounder Harry Zhang and I met in San Francisco doing the ODF fellowship. We instantly connected on the kind of company we want to build, and now we’re making it happen. Matt is leading product dev, and it’s been incredible working with him and seeing what we’ve built so far. Shout out to Yutong, Yash, Daniel, and Dirk for building Timelaps with us.
Product Hunt Special
We are launching early to gather your feedback and shape v.next. As a thank you:
Free Consultation: For founders/marketers building consumer products, we’re offering a free 30-minute deep dive on your brand-building and tracking strategy.
Check us out:
Web: timelaps.io
Live Demo: demo.timelaps.io (Real data, no login required!)
I’ll be here all day to answer questions. Can’t wait to hear what you think.
Huddle01 Cloud
Love the concept. As a marketer myself, results from brand marketing efforts are the toughet to attribute. Glad to see an impactful alternative to the cost-intensive options of third party agencies or outdated research cycles.
Timelaps
@shalini_umrao appreciate that Shalini, we built this for all marketers, so great to hear it resonates!
Timelaps
@shalini_umrao Thanks, Shailini! Love to see support from a fellow marketer :)
Have used a few in the past, always get good insights.
But interested on what 'working' means cause it can mean 'oh the person reviewing thinks it's cute' but will it actually drive funnel growth etc.
Love where these tools are and can go though - so much better than the old antiquated ways of doing things.
Nice one!
Timelaps
@couldashouldawoulda Hey Fraser, thanks! We measure what happens before the click, review, visit or sale. We measure the strength of your brand in the minds of the people in the category. To do that we use the measures that have the strongest association to market outcomes. So in short, our product is built for exactly the critique you offer that views are nice but brand growth is what matters. Thanks for the comment!
Timelaps
Congratulations team @Timelaps ✌️. Can I know more Info about this superb tool ?
Timelaps
@jack_ezra Thanks Jack! We'd love to share more - grab some time here: https://calendly.com/timelaps/new-meeting
Timelaps
What's your target consumer in terms of size of companies ? Is it also a good option for smaller businesses ?
Timelaps