Launched this week
Timelaps
Know if your marketing is working with real-time insights
967 followers
Know if your marketing is working with real-time insights
967 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
I've been flying blind on what's actually driving signups for TubeSpark. Google Analytics tells me someone visited from Twitter, but not whether that visit mattered. Real-time would help a lot when I'm testing different landing page versions across 5 languages. How granular does the attribution get?
Timelaps
@aitubespark Hi Gabriel, Thanks for the kind words, and the attribution pain you're describing is real, but Timelaps actually sits in a different part of the stack. We're a brand-tracking platform, so rather than measuring what drives a specific signup, we measure how your brand is perceived and recalled by your target audience over time.
Think of it as the layer above attribution: once you know people are finding you, we help you understand whether they actually know who you are, what you stand for, and whether you're top of mind when they're ready to buy.
For your attribution needs, curious whether you've tried something like Northbeam or Triple Whale? Hope the launch is useful context either way, and if brand perception ever becomes a priority as TubeSpark scales, we'd love to have you back!
Timelaps
@aitubespark Hey Gabriel, thanks so much for the thoughtful question. Henk already answered your question in-detail, so I just wanted to offer you a free brand consult available once you land on our home page. It will be your time, tailored to TubeSpark, and does not have to be related to Timelaps. Please feel free to DM if it's easier!
Running marketing for a small business, I've always felt brand tracking was a "big company" luxury — quarterly agency decks we'd get 3 months late, already irrelevant. The idea of overlaying campaign activity onto a continuous perception timeline is exactly what I needed to understand what's actually moving the needle. Quick question: how granular can the demographic segmentation get? Can I, for example, compare brand awareness among Gen Z vs Millennials in a specific city?
Timelaps
@ilya_lee That's such a good observation, and exactly what we've been hearing from marketers everywhere: slow, expensive tracking that arrives too late and prices out many brands that need it most.
And yes, that's exactly what you can do - cut and compare data by demographics like age, region, income and more!
Timelaps
@ilya_lee Hey Ilya, you are already miles ahead, knowing brand tracking exists and actively finding ways to leverage it. I also believe overlaying campaign activity onto a timeline view of brand health is a game-changer (ps: kind of like TradingView overlaying market news & Fed policy changes) - excited to release the feature soon.
On your question, 100%, that's exactly what the demographics section empowers users to do in the interactive dashboard. You can filter by age group, geography, and more etc. A lot of easier to identify pattern for experienced eyes but obviously the title summary and AI analyst also help!
Hey Harry! Congrats on your launch! Great to see Timelaps on ProductHunt!
How does Timelaps compare to traditional brand tracking tools in terms of turnaround time? We've been looking for the best brand tracker that gives insights in days, not weeks. Is it possible with Timelaps?
Timelaps
@byalexai Hey Alex!! Thanks so much for the support, and it was so great to chat with you back in the discovery phase of Timelaps.
Appreciate the thoughtful question - turnaround time is the key differentiator and advantage Timelaps has over traditional alternatives like Qualtrics or agencies / consultancies.
Below is a quote from a design partner (a leading brand in EMEA): "We expect to receive our report next month (March), but the Field work was done online last August (more than five months ago)."
Brands working with agencies / consultancies typically take weeks to set up (via a series of information downloads and discovery interviews; I have led many of these exchanges in my prev. life!) and months to get snapshot PPTs fully completed from study design to field work to analyses and to reporting.
You are spot-on. In comparison, Timelaps takes only 1-2 days to set up, and you can start seeing action insights in real-time shortly after.
Would love to chat more and show you how it works!
As someone working in growth/marketing, this really resonates.
Most teams today have tons of performance data (GA, ads dashboards, attribution tools), but very little visibility into brand perception over time. That gap makes it hard to understand whether growth is coming from paid acquisition or actual brand momentum.
Timelaps looks like it’s trying to solve that by turning brand tracking into something continuous instead of a once-a-year survey or agency report, which is a pretty interesting shift.
I’m especially curious about how the data is collected and how often the signals update — are these rolling panels, surveys, or modeled insights?
If this works well, I can see it becoming part of the modern marketing stack alongside tools like Google Analytics.
Congrats on the launch on Product Hunt 🚀 Looking forward to seeing how teams use this.
Timelaps
@chelsea_yang Thanks Chelsea - you've nailed it - that's exactly what we're building. Appreciate the support!
As for the question - we use continuous surveys, sourced from only the highest quality research panels, with multiple layers of quality checks before we push it to the dashboard. So it's real insights from real people in real time :)
@henk_pretorius1 Wow, that's amazing!!!
Timelaps
@chelsea_yang Thanks so much for the support Chelsea - you are here since day 1 :)
Interesting direction. Brand tracking becoming more important with AI-driven marketing makes a lot of sense. I like the idea of measuring brand perception before it shows up in revenue. What kind of data sources does Timelaps use to measure brand perception over time?
Timelaps
Attribution and real-time insights are usually the biggest pain points for any marketer. I'm really curious—how does Timelaps handle data discrepancies between different advertising platforms? Also, to the team: what’s the 'one feature' that usually surprises users the most during their first week of use?
Would love to hear if others here are prioritizing real-time data over weekly reports lately!
Timelaps
Congrats on the launch, Harry and Henk! The dashboard looks really comprehensive and having real-time brand data is a huge step forward. I do have a quick question, though—what should I do if I can’t quite figure out what a specific chart means? Is there an easy way to get support or guidance from your team to interpret the data?
Timelaps
@aarjoo Thanks! We've made it easy to see what's happening with every chart. First, you can click on about, that brings up info about the chart and underlying questions. You can also ask the AI analyst. And, of course, we do onboarding for every client. We find most people get up to speed very quickly.
Timelaps
@aarjoo Thanks so much for the support & question - Henk already addressed it, but I just wanted to add that the vision for Timelaps is to be the ultimate self-service SaaS tool for brand tracking, whether for humans or agents. We are always upgrading features to prioritize customer experience. And that includes the AI analyst chatbot that you can ask questions and bounce ideas off now. Very soon, you will see the voice agent released so you can chat with the AI analyst directly. Stay tuned for more and newer features :)