Trac

Sign yourself. Be your own label.

3 followers

Sign yourself. Be your own label.

3 followers

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We empower independent artists with the tools needed to launch & grow their career.

Launch tags:Music•Fintech•Marketing

Launch Team

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Promoted

Amazing work @cardin_campbell ! Is there a company behind this or is this more of a solo project?

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6yr ago

Trac

Maker

@siva_siva yes, there is a company behind this; not just a solo project.

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6yr ago

@cardin_campbell Nice, curious how did you become a music aggregator for distribution? Did you make individual deals with each provider or are you using a white label solution like (https://sonosuite.com/) Looking to develop some tooling for managers and information around this area is very limited. Would love to shoot you a note offline to continue this discussion if you're open to it.

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6yr ago

Trac

Maker

@siva_siva No, not using that platform (never heard of them). Feel free to reach out to me to discuss offline!

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6yr ago

Very interesting and needed, can you tell me more about your tools?

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6yr ago

Trac

Maker

@musictriage Yes, absolutely! We're simulating the major label experience for artists. So everything that a major label would provide - we're providing in the cloud without the handcuffs. So the artist just needs to show up with music and we pretty much take care of the rest, while they retain 100% of their earnings. Check out the website where we go into more detail about each tool/offering: trac.co. And shoot me a note offline so that I can share more, if needed. :-)

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6yr ago

Congrats on the launch! 👏👏 I think $40/month is a big ask for indie artists who make virtually nothing on their music tho. Anybody else have any thoughts on pricing model?

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6yr ago

Tailry

@itsbrex I agree. Could be interesting to have artists pay a one time fee for each song uploaded.

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6yr ago

Trac

Maker

@itsbrex Thanks for the note! We also have a free tier where they don't have to pay anything. This will work for those artists who are just starting out and don't yet have a following to monetize beyond streaming on Spotify. For the paid tiers, we're packaging a lot more than the typical distributor that really only focusses on that - distribution. With Trac, artists get not only unlimited distribution, but they also get a website that they can use to brand themselves, sell their merch, and promote their tours all in one place, among other things. We also share with them all of their fan data & help them with tools to monetize. The website is automatically maintained for them too, so it's a low maintenance offering compared to Bandzoogle, Wix or SquareSpace for this audience where they're already paying ~$20/month. No longer will they have to pay to release music on one of our competitors and then have to pay and update their website themselves somewhere else, this is all automatically done for them now. In addition, baked into the price, we're taking care of their publishing administration - which is a $100+ annual cost at some of our competitors like TuneCore or CDBaby. We're packing a lot of necessary value into our paid offerings...simulating the major label experience. All the artist has to do is show up with the music, distribute it and we'll take care of pretty much everything else they'll need. Hope that clarifies.

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6yr ago

Trac

Maker

@mrdobelina we have a free tier for those artists that are just starting out. So they can distribute for free and step up to the paid tiers when they're ready to start monetizing beyond streams. Like merch, publishing, touring (post COVID), etc.

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6yr ago