Trackr 2.0
The Operating System for Tech UGC
4 followers
The Operating System for Tech UGC
4 followers
Teams on Trackr produce more content, at higher quality, with fewer people. One system for briefs, video approvals, payouts, and performance tracking.
Hey Product Hunt 👋 I'm Nick, cofounder of Trackr.
We built the operating system for the tech UGC taking consumer apps by storm, and today we're launching 2.0.
The backstory:
My cofounder Julia and I run Playkit, a tech UGC agency for top consumer apps. 200+ creators. 950M+ views. 10M+ app downloads. Clients like Quizlet, Substack, Flo Health, and Cash App.
Tech UGC has quickly become the go-to distribution funnel for consumer tech. At Playkit, we were excited to fulfill the demand, but as we grew, the ops nearly broke us. We had creator briefs in Notion, video approvals in Slack DMs, payments tracked in Google Sheets, performance data split across TikTok Studio and Meta Business Suite. Every month, calculating performance-based pay for 50+ creators felt like a part-time job on its own.
The worst part: we had no way to know which creators were actually driving results until it was too late to act on it.
So we stopped managing campaigns like everyone else and built the system we wished existed. Trackr is that system. And it's why campaigns like these are possible with a lean team:
→ 68M+ views and 30K downloads for Cantina AI in 30 days
→ 52M+ views and 90K downloads for Parrot in 120 days
→ 37M+ views and 150K site impressions for Dupe in 90 days
What Trackr 2.0 does:
🏆 Creator leaderboard + tiered pay: Gold, Silver, Bronze tiers tied directly to performance. Your best creators earn more automatically. They compete to be your best without you managing it.
🧑💻 Creator portal: every creator gets their own dashboard. Tasks, deadlines, leaderboard ranking, and pay in one place. They stop messaging you for updates.
🎬 Video review: creators submit directly in Trackr. Your team reviews and approves before anything goes live. Nothing ships unreviewed.
💸 Automated payouts + 1099s: payouts calculate based on performance and send automatically. 1099 generation included. No spreadsheets, no manual transfers.
📊 Real-time tracking + Slack alerts: views and performance sync across TikTok, Instagram, YouTube, and Facebook. Instant Slack alert the moment a video breaks out.
Who it's for:
Growth and marketing teams at consumer tech companies already running UGC with 5-100+ creators. If you're managing your creator program across iMessage, Notion, and Google Sheets right now, Trackr is what replaces all of it.
Try it free for 7 days → ugctrackr.com
We've been heads-down building this from real agency pain. Happy to answer anything: UGC ops, the system behind our campaigns, or how Trackr works under the hood.
Before I go, two things:
If you're running UGC in-house, what's the most broken part of your workflow? Would love to hear what you're dealing with.
And drop your app in the comments, I'll write you a UGC hook we'd actually use at Playkit.
— Nick & Julia, Playkit
Genuinely love what you all are building. I've used some other platforms as a creator and they are so clunky and not user friendly. I also love that I can see all the metrics for my campaigns in one place so I can track my achievements. Thanks for building rad products that aren't just for the brand but for the creator too!