Yesler Technical Hoodie

The last hoodie you'll ever need

1 follower

The last hoodie you'll ever need

1 follower

Visit website

Launch tags:Fashion•Tech

Launch Team

Atlassian LoomTalk it through in Loom. Ship with AI

Promoted

Are the makers in Seattle? I think I spot the beautiful Seattle Public library in the press shots. This makes a lot of sense for many PNW consumers. We spend money for good outerwear.

Report

11yr ago

Yesler Technical Hoodie

Maker

@bradenhamm We are! And the library is one of my favorite spots to take guests in town ;)

Report

11yr ago

@kishiao @bradenhamm I figured it our for myself after looking at the site. Between you, Glowforge, the Moment lens and others, there's been some awesome physical products coming out of Seattle lately.

Report

11yr ago

While this definitely looks neat, and I love the tailored fit of the jacket on the female model, $199 retail for a jacket is absurd. Even postured as "the last hoodie you'll ever need."

Report

11yr ago

@stttories Not really. They're basically trying to disrupt soft shell wear, which is generally north of $200. If you really want sticker shock, wander through an REI. The key for me is data or a factoid that says, "This Hoodie keeps you warm from 20+ degrees but needs a layer if below 20" or some such. The vague marketing speak doesn't solve my problem.

Report

11yr ago

Yesler Technical Hoodie

Maker

@stttories Thank you for the nice words on the fit for the women's version of the hoodie. We know $199 isn't cheap but felt really strongly about building our hoodies out of premium materials and making them stateside - that's largely what's going on behind the scenes and the reason for this price-point. (As a quick aside, if you consider similar hoodies made by other premium outdoor brands [that also use similar but are made overseas] are often priced over $300, we get even more excited about what we are offering!)

Report

11yr ago

@kishiao From the comments from men on this thread, it seems there is an absolute desire for your product - congrats on your KS success, and I think it's fantastic that you make your product stateside (much praise on that aspect!) I think I am quite outside of who this hoodie is meant for and thus I can't wrap my head around the price. But a 25% discount to early backers is v nice :)

Report

11yr ago

Yesler Technical Hoodie

Maker

@shloky Thanks! I hear you, and like you, I'd much prefer to give a concrete metric. It's a bit tricky to formally certify a temperature rating for hoodies--and outerwear in general--because there are so many variables to consider as well as the type of activity being engaged in. That said, we consider this to be a 2-3 season hoodie (depending on where you live), and it was designed in mind to be the only additional layer needed if you were strolling around on a chilly autumn/spring morning (or alternatively if you were doing something more aerobic during winter). Hope that helps!

Report

11yr ago

Algopro

@kishiao Great timing, I've been needing a new hoodie for awhile and just pledged for one. What has the process been like to produce this, from idea to execution?

Report

11yr ago

Yesler Technical Hoodie

Maker

@ecwilson Thanks Eric, really appreciate the support. In many ways, it's a lot like developing software. We started with functional requirements ("it needs to look tailored/fitted", "lightweight", etc.), and our technical designer translates those ideas into a wearable-prototype. From then, it's a lot of testing. This is where, IMO, designing a physical product is different than software (e.g., trying to answer a question like "what happens if we add an inch here around the waist" is much more costly and and time consuming than pushing a block of HTML around). We probably went through 10+ prototypes and 4+ different materials before landing on the Men's version of the hoodie. Hope that helps paint a picture! ;)

Report

11yr ago

I'm so excited for this - just backed. I always wear my shell for wind protection when cycling to @grmeyer's point and it's uncomfortable and ugly. But my other hoodies end up being hot and not as weather-proof. @kishiao since a couple of people have made the cycling comment, maybe an option for a bright / reflective color would be awesome for the next round!

Report

11yr ago

Yesler Technical Hoodie

Maker

@kwchang Thank you for backing us! That's great feedback on the hoodie-- we'll put that on the list of things to consider on our next iteration. ;)

Report

11yr ago

Awesome! I love hoodies so much! I know it's much to ask but I'd love to review this hoodie on my youtube channel haha. Weird I know a hoodie on a tech channel ( thebesttech.co ) . But if you guys are cool with it I'm all sleeves haha.

Report

11yr ago

Yesler Technical Hoodie

Maker

@nathangrant97 Thanks for that! Not too much to ask at all, but we're down to a few samples at this point, but we'd love to take you up on your offer after we get our full production run going! Let's stay in touch for sure.

Report

11yr ago

@kishiao Sure no problem! Just shoot me an email at nathandevelops@gmail.com when you guys are ready! The jacket is really awesome and I think it will definitely be a great product to be featured on the channel/website! All the best - Nate

Report

11yr ago

Hunter

@stttories compare with other soft-shell or waterproof wear at REI or similar and you'll find there is a real gap between "waterproof jacket I wear biking" and "giant waterproof shell I could otherwise use as a tarp" - I think Yesler's jacket does a really nice job of balancing form and function to produce a nice looking jacket that also performs.

Report

11yr ago

Reviews