Zenovay brings the parts of your web analytics stack that usually live in separate tools into one platform. See which channels and campaigns drive revenue with five attribution models instead of one number, understand visitor behavior, monitor performance, uptime and errors, and explore your data in real time. Connect the tools you already use, and get a clear picture of what is happening on your website.
Would love to see a cohort analysis view built in so I can track how different acquisition channels perform over time, not just the first-touch attribution. That would make the multi-model approach way more useful for figuring out which sources actually retain users long term.
@rupert_sinclair Fair, and you have named the exact gap.
Today, there are retention cohorts by first visit and LTV cohorts by first payment, but neither can be split by acquisition channel. So I cannot tell you whether organic retains better than paid, which is the whole point of asking.
No date from me yet, but it is the most specific request we got this week. Which channels would you actually put side by side?
Congrats on the launch. The thing I like most is that you show five attribution numbers and openly say they disagree, instead of picking one and calling it the truth. Most tools hide that part. One question from the content side: can the revenue attribution go down to the single page or blog post level? The number I always want but never trust is "which piece of content actually brought the money."
@saied_alimoradi Thanks, that was the part I was least sure about shipping.
Yes, at the entry page level, and tied to confirmed payments rather than a score. We build the journey from the page someone landed on and join it to completed payments by visitor.
The catch is the word "entry." If they arrive on pricing and read the blog post two clicks later, that post shows in the path, but pricing gets the credit. So it answers which content brought them in better than which content closed them.
A few people have asked how the attribution models actually differ, so here is the concrete version.
Same customer, same journey. First touch credits the blog post that introduced them. Last touch credits the pricing page they landed on before paying. Linear splits it evenly. Position based weights the first and last. Time decay weights whatever happened closest to the payment.
The number changes by a lot. That disagreement is the honest part, and it is why we refuse to show you one figure and call it the answer.