Zoe Zhao's profile on Product Hunt

About

Hi there! I’m the Marketing Director at AdFox, a global website ad intelligence platform that helps brands uncover competitor strategies and discover growth opportunities. With a background in SaaS marketing, I focus on user acquisition, growth strategy, SEO/SEM, and global partnerships. I’m especially passionate about understanding what truly resonates with users — and turning those insights into meaningful growth. Always down to connect, share ideas, and geek out about marketing, AI tools, or user psychology. 🚀

Badges

Gemologist

Top 5 Launch

Tastemaker

Tastemaker 5

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Maker History

AdFox (formerly GoodsFox)Ad intelligence for smarter creative and media decisions
Aug 2025

🎉

Joined Product HuntMay 26th, 2025

Forums

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22d ago

Featured

What makes you click into a Product Hunt launch?

There are so many launches on Product Hunt every day. How do you decide which ones are worth clicking into?

What s your #1 filter or shortcut?

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23d ago

How do you decide what features should be free and what should be paid?

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

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7mo ago

How do you approach email marketing when you want to sell products?

According to Neil Patel's data about influencer marketing, newsletter/email is the most effective channel when it comes to ROI (attached infographics; source)

But not so many influencers own newsletters; in most cases, only social media channels.

Zoe Zhao