Adam Lababidi

One-click DNS setup for custom sending domains. That was the whole decision. Our users connect their domain and Cloudflare handles the config automatically — no asking your developer to add TXT records manually. Plus their CDN is stupid fast for serving email images. We tried doing this without them and it was painful.

We needed something that wouldn't fall over when an agency sends 50,000 emails at 2am. Tried a few alternatives early on — they were fine until they weren't. AWS just works. SES for sending, the rest for infra. Boring choice, but boring is good when you're delivering other people's emails.