What's great
It’s fantastic because it makes video creation feel effortless. I can take an idea I’d normally abandon because it sounds like too much work, upload something simple, and end up with a result that looks legit enough to post. The speed is the biggest thing. I don’t want to learn a complicated editor or spend an hour nudging tiny settings. Magic Hour gets me from zero to “okay this is actually good” really fast, and then it’s fun to generate a few versions and pick the best one.
What needs improvement
The main thing that can be improved is consistency. Sometimes you get something amazing on the first try, and the next variation is slightly off or has little weird artifacts. I also think the product could do a better job guiding you to the right mode for what you’re trying to do, especially if you’re new and just want the simplest path. And if you’re doing multiple outputs, stronger “keep the person looking the same” consistency would make it feel even more reliable.
vs Alternatives
I also looked at CapCut and other editing apps, but I don’t enjoy editing and I’m not trying to become a video person. I tried a couple other AI tools too, and some are impressive, but they can feel either too technical or too hit-or-miss for what I want day to day. I even considered hiring someone for quick edits, but that’s slow when you just want to test an idea and move on.