What's great
I had previously tried other AI visibility tools had no idea what to do with them. Optimly is different because I get prescriptive "fixes" not just more data. Every score/gap comes with a specific action I can take. As a result, we have actually sharpened our brand strategy. We publish less now (vs. just putting out a lot of SEO articles) but what we put out tightens how AI understands us and how we talk about ourselves, and then in turn helps us show up to the right audience.
What needs improvement
They are building out an AI writing coach, so not only will we know how to fix things, we'll have help writing from Optimly themselves, who we trust immensely to create with purpose, not just with Claude or ChatGPT. Very excited about this feature!
vs Alternatives
I finally feel like I can do something to improve how we show up in the conversation. I get a lot of cold inbounds from companies telling me they can help me understand where I'm showing up and falling short, but not one of those has talked about guiding us on how to improve.