I m one of the co-founders of Pauva, an AI video creation tool we re building to help brands and creators turn product photos into cinematic ads.
The idea came from helping a friend shoot a product video for his online store. What seemed like a simple project took an entire day of planning, filming, and setting up equipment , and we hadn t even started editing.
That s when we wondered: What if creating a great product video could be as simple as uploading a photo?
