Ten years ago, I dropped out of studying Analytical Chemistry at a Kenyan University because I couldn't see a future in it.
I looked for any Analytical Chemists I could find in the country, but couldn't find any. Plus, we are an agriculture-based economy. So what was the point? It felt like time-wasting.

Broke, desperate, I started doing iWriter content gigs. I had never written before, but I always felt I would be a great teacher in another life, so I figured I'd try.

Got decent at writing. Then discovered SEO paid way better. So I turned to YouTube university, spending late nights, learning on the job.

The problem is that in 2015, no Kenyan companies cared about SEO. So I pulled spreadsheets, listed small US companies, and sent a simple pitch: "Make your company 24-hours. While you work, I sleep; while you sleep, I work." Timezone arbitrage.

Forreal Kenya is the first viral, Quiz and an interactive website in the region. We noticed that people had to go to US viral sites for content and identified the market gap.

Most websites in the region are mostly news or entatainment site.

We create Buzzfeed like The content but with an African perspective... relatable.