Amanda Ornellas Gutierres

Amanda Ornellas Gutierres

Entrepreneur/ SaaS Founder & B2B Growth
#1030525933 followers41 following
>10,000All time
21 KP

About

Brazilian-born entrepreneur based in the U.S., building SaaS solutions for regulated industries. With a background in civil engineering and fintech (LibertyPay, acquired by NCR), I focus on simplifying complex operations through structure, data, and practical execution. Co-Founder of MsB Manager, helping money transfer businesses gain control over their data, operations, and growth.

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ShipHQp/shiphq•

3d ago

Why someone pours water when a subscriber leaves

In Turkey, when someone you love leaves on a journey, you pour a cup of water behind them. "Su gibi git, su gibi gel": go smoothly like water, come back just as easily.

When a subscriber churns in ShipHQ, nobody gets angry and the office doesn't go dark. Someone just steps out and pours water after them. Churn hurts, but I wanted it to feel like "see you again" instead of a loss.

How do you handle the days when someone cancels? Do you look at churn, or avoid it?

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