Andrew Schmidt

Andrew Schmidt

Growing products people love

About

I'm fascinated by what makes products resonate with users. My work centers on growth strategies, customer insights, and experimentation that help products reach the right audience and keep them engaged.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

Is your customer buying your prodcut or your popularity?

Our brain run on autopilot more often than we realise. One such behaviour is hearding, where we have the tendency to follow group or try to in a group. Imagine a few people suddenly started running. You don't know what's happening, but you might start running too, assuming they know something you don't?
Now, lets apply this into Cusomer behaviour, a D2C product goes viral and suddenly everyone wants to try it. A resturants has a queue outside it, we assume food must be good. A SaaS product gets #1 on product hunt and everyone wants to know what it does.
This i find really intriguing, becuase popularity can become a shortcut for credibility. (PS not shade to people who gets #1 on this platform a very big deal and hardwork) I'm just naturally curious on cusomer behaviour, read this paper recently in harvard business review about how fast consumer behaviour is changing in this decade.
Curious to hear what other makers think.

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2d ago

When your dashboard doesn't have enough data, what do you show?

Something I changed my mind about while building a finance app for freelancers.

Say someone made $2,000 last month and $0 this month. The math says -100%. A big red number.

It's correct and it's still misleading. For a freelancer, an empty month often just means a payment is late. So in my app, when a month is at zero, that comparison doesn't show at all. Same with small samples: if there isn't enough history to say something, the screen says that instead of guessing.

The rule I ended up with:

What do you hand over with an AI-built site for a client?

Building a site with AI is quick. Handing it to a client who is not technical is where I see gaps: nobody knows how it is hosted, how to restore a backup, or what to check after an update.

If you build for clients, what do you give them at the end? A short doc, a video walkthrough, admin access in their own name, a maintenance plan?

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