This all goes back a bit to the era of NFT, virtual reality, when, during COVID, we went to virtual events, had VR glasses and promised ourselves that we would spend more time in some digital parallel reality online.
Well. So Facebook, with a growing portfolio and a new vision, renamed itself Meta.
We often see launch posts, milestones, and success stories. What we don t see as much are honest breakdowns of products that quietly stalled or failed.
I feel there s a lot of learning hidden there about timing, assumptions, and trade-offs.
Today, I read in the news that OpenAI is considering "expanding its data footprint" and possibly buying Pinterest, as there is a lot of data on it just for the sake of users finding inspiration (which can be key for purchase decision making and understanding personas Pinterest has 600M+ users).
I also take into account how Pinterest started to resent the proliferation of AI content there users do not like it so much (as far as I know, OpenAI also wants to have its own social network, and Sora curation is a bit reminiscent of that)