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Anne Agalakovaleft a comment
My favorites: "Obviously Awesome" by April Dunford for nailing your strategic position. "The Brand Gap" by Marty Neumeier for bridging that strategy to killer visual design.
What books on packaging and product positioning can you recommend?
Kseniia P.Join the discussion
Anne Agalakovaleft a comment
Terrifying at first. But then... it's a weird kind of freedom. I'll get to reassess everything and choose what to learn and what to skip. Brain is more mature, so learning is easier.
what if you wake up one day and realize that you have lost all knowledge (in your niche)
Kseniia P.Join the discussion