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Why I built Optimly — and what I learned auditing 5,000+ AI brand responses
Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?
Why I built Optimly — and what I learned auditing 5,000+ AI brand responses
Hey PH community I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed and often completely wrong information. Wrong category. Wrong features. Wrong competitive positioning.The kicker? 59% of AI brand misrepresentations aren't missing information they're wrong categorization. AI models aren't ignoring your brand. They're misunderstanding it.That's a very different problem than "we need more content." It's a comprehension problem, not a supply problem.Optimly audits how ChatGPT, Claude, Perplexity, and Gemini actually understand your brand and gives you a prioritized fix plan.My question for the community: Have you ever caught an AI model saying something wrong about your product or company? What was it?