About
Apptrove is a Mobile Measurement Partner (MMP) platform built for data-driven app growth. It provides end-to-end measurement across the user journey with real-time attribution for installs and in-app events, SKAdNetwork (SKAN) analytics, and a broad partner ecosystem. The platform also includes a deep linking suite (including deferred deep links), multi-layer fraud detection and prevention, and product analytics features such as user segmentation and cohort-based insights—helping teams improve campaign ROI, increase LTV, and optimize performance with privacy-focused measurement and dedicated support.
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