Dan Frommer

Dan Frommer

Founder and Editor @ The New Consumer

About

As the Founder and Editor at The New Consumer, I’m focused on understanding how people discover, choose, and connect with brands in a rapidly changing consumer landscape. I bring together research, storytelling, and real-world insights to explore emerging trends, consumer behavior, and the ideas shaping the future of business. I’m passionate about asking better questions, challenging conventional thinking, and creating content that helps founders, marketers, and industry professionals understand what consumers actually want. For me, it’s about turning observations into meaningful conversations and useful insights.

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Tastemaker
Tastemaker

Forums

2d ago

Learning about our prices was easier through a support ticket than through spreadsheets

The customer wrote to ask why our plan down had not included the one thing she uses every day, and our plan up included six things that she would never use. She was not complaining. She was confused by whom we designed our plans for.

I had invested countless hours to make sure our pricing tiers were priced correctly, but zero effort into seeing if our pricing tiers told good stories about our different types of customers.

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