Atique Bandukwala

Atique Bandukwala

Founder building Video Performance AI
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About

I’m Atique Bandukwala, Founder & CEO of Vidopix — a self-serve AI video intelligence platform that turns raw videos into instant insights. Over the past 16+ years, I’ve scaled a family business from ₹50cr to ₹110cr, built and grown startups in market research & advertising, and now I’m focused on solving a global problem: helping brands, creators, and agencies understand audience reactions before they publish content. Alongside Vidopix, I also run large-scale industry events in Oman, bringing together leaders across finance, technology, and media. Passionate about blending data, creativity, and storytelling to shape the future of video

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Maker History

Forums

Why we're making AI detection actually fun to use

AI detection is a serious problem because of scams on one side and false accusations on the other. But while building our AI detector, we realized that if people are scared or bored by your tool, they won't use it, especially when there are plenty of other options on the market. And if they don't use it, all that serious tech doesn't matter.

One of the very first decisions for our product was to make it fun and easy to use. We'd already tested different AI detectors, and all of them were very academic, clean, and serious. Not saying that's bad, but we thought, what if AI detection felt less like a security checkpoint and more like having a curious friend look over your shoulder? That's why we created this fun logo, mascot and playful interface. Later on, we though, why not use the flame from the logo and the cat from the main page as a couple of cute AI detectives? They now show up in the interface, our social media and in an animated series (I'll talk about it in the next post). They make the whole topic of AI detection feel like and adventure, not like an interrogation.

Aside from our little heroes, the interface itself also shows visual evidence of AI, inviting you to look closer, notice details, and learn something new about AI detection while checking content, instead of tons of textual explanations. We wanted it to say "hey this part of yuor content looks suspicions, see?"
All of it because we want to solve not only tech problem, but emotional as well. This way we hope people want to check if something's real or AI.

Andrei Tudor

11d ago

Can you explain your product in less than 20 words? I'll start 👇

CoreSight: AI consulting team that builds financial models, presentations, and benchmarks like McKinsey would, minus the 500K price tag.
I'd love to hear your feedback on CoreSight and also see your product with its super short description.

What’s the biggest problem you face after sending a pitch deck to investors?

I hunted @Interactpitch yesterday and that inspired me to write this thread.

After you send your pitch deck to an investor what usually goes wrong?

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