I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.
It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.
Meanwhile, my "here's what Starnus does" posts? Way less engagement.
This genuinely messed with my head. I'm sharing the actual X post below
I'm Khashayar, founder and CEO of Starnus. Together with my co-founder Ayda we just launched today.
Quick backstory: we're two founders who did our doctorates in data science and mechanical engineering. We used to build robots. Two years ago we started a B2B company and hit a wall ,we had no idea how to do sales. We tried every tool out there and ended up paying $500+/mo for 5 different platforms just to send cold emails.
So we built Starnus. And I know what you're thinking "great, another AI SDR." I promise you it's not (ok maybe it is a little, as a founder I can't always see it ). But seriously this is not a CRM with a sprinkle of AI on top. You describe your ideal customer in a simple prompt and Starnus handles everything end to end, prospecting, enrichment, personalized outreach, campaigns, and tracking.
As a measure of the impact of vibe coding and the need to focus on positioning, narrative, and marketing and distribution, I noticed that that 610 products were submitted to the Product Hunt leaderboard today, but only 16 were featured which is less than 3%.
The previous high was just over 500 products in December.
