beautiful lady

beautiful lady

Startup Relations Executive

About

I am interested in the people and ideas behind growing startups. Every business has a different story and I enjoy learning how founders approach challenges while developing their products. I like following early stage companies and observing how their ideas change after receiving feedback from users. Building a successful digital product takes more than just having a good idea. It also requires patience and an understanding of what people actually need. These are the things that make the startup environment interesting to me.

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Tastemaker
Tastemaker

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Exit surveys lie: Why the reason people say they are leaving is rarely why they actually churned.

If you look at our automated cancellation surveys, 80% of users leave because of "pricing" or "missing features." But when we actually got on calls with churned users the real story came out: the app was too complex to set up or they simply lost momentum during week two.


How do you dig past polite exit-survey excuses to find the brutal operational truth behind your churn?

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