Hey everyone, I'm Benoit. I run a digital marketing agency in Quebec (Ursa Marketing) managing 200+ ad accounts across Google and Meta with a team of 20.

If you've ever run an agency, you know the tension. Every client expects their account to get the white-glove treatment. And they should. But 20 people across 200+ accounts means your team is spending most of their week pulling numbers, checking search term reports, and monitoring for the slow creep of ad fatigue, not building strategy or testing creative. The stuff they actually got into marketing to do.

I wrote something like this back in 2023. Life was slower then. Fewer people knew me, fewer people used what I built. Now, more people are coming, using my work, trusting it. And sometimes I think should I clean things up, remove old things that don t move anymore? But I don t. I just let them stay.

When I started building saas, I didn t know what would happen. I was just one person, sitting with a laptop, trying to build something simple. I had a job before. Life was okay. But inside, I felt something was missing. So I left that path and started this, not knowing where it would go.

The early days were quiet. I built, I changed things, I made mistakes. Many things didn t work. Many nights felt very long. Sometimes I forgot why I even started. But still, I kept going, slowly.

Then I launched Slashit App. I didn t expect much. Maybe a few people would try it, maybe no one would care.