In the summer, one founder of a VC-backed startup approached me to manage his LinkedIn profile, through which he acquires clients (personal brand building).
It was a classic job interview, where the assumption is to create a conversion (you are active on someone's account, building their personal brand, as the account grows, people are noticing you, write to you, you arrange a call, and maybe close a sale)
I asked if there was a possibility of getting equity in this position, because the other positions they had advertised (whether tech, GTM, sales, some small percentage of equity) did offer even a small %...
The answer was "No, this position does not include equity."
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
I am a Computer Science student doing research into how solopreneurs and small startups create new apps and what their stack looks like. Particularly, I'm interested in how you handle things like authentication, billing, and permissions/authorization in your apps.
Let me know what you're working on below and how you're going about it -- I'd love to connect for some quick calls to learn about your product and talk about your process in building it!
