Been sitting on this idea for a while: what if you could trade athletes like stocks?

Not fantasy. Not betting. Actual order books bids, asks, limit orders but the underlying asset is an athlete's performance and market sentiment.

Just launched the alpha of Athlete Exchange (ALEX). Here's how it works:

• Athletes go through an IPO process before hitting the open market

• AI-generated news affects valuations in real time (think earnings reports but for athletes)

• Tradeable indexes bet on a position group, a league, a narrative

• Two factions driving market sentiment: Integrity vs. Shadow think bull/bear but with lore