Someone told me: "Just be consistent. Post every day. The algorithm rewards consistency."
So I did.
For six months, I posted every single day. Sometimes at 7am. Sometimes at 10pm. Weekends included. I wrote about our product, our features, our roadmap. I followed all the "best practices" hook in the first line, three takeaways, call to action at the end.
Last month, I did something that felt slightly insane.
I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.
It did!
The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.