José Manuel Ramírez

José Manuel Ramírez

Founder of Boneleads & BoneBook

About

I run Boneluv, a small web design agency in Spain, and I build the tools I wish I'd had. 🔎 Boneleads: find B2B companies and email each one about a real issue on their website, from your own mailbox. 📅 BoneBook: online booking for salons, barbershops and beauty studios, with their own branded app and no commissions. I love talking about cold outreach that doesn't feel like spam, small business software and building in public. Say hi 👋

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Maker History

Forums

What I learned writing cold emails based on real issues on each prospect's website

I run a small web design agency, and for years our cold outreach looked like everyone else's. Reply rates were close to zero.

So we tried something different: before writing to a company, we checked their website and opened the email with one specific, real issue we found.

Here's what one of those first emails looked like:

How do you find new B2B clients without buying lead lists?

Genuine question for founders, freelancers and agency owners

Bought lead lists always felt wrong to us:

  • Outdated data

  • Generic contacts that never reply

  • No idea where the emails actually came from

So we switched to finding companies through public sources (business directories and their own websites) and writing to them about something specific we noticed.

Bonebook - Your own booking app for salons, with no commission

BoneBook gives hair salons, barbershops and beauty businesses their own booking page and installable app, with their logo and colours. Clients book in 30 seconds, you get WhatsApp reminders and a real-time diary. Fixed price from €29/month. No commission.
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